We are delighted to have recently welcomed Ellen to the Augmentum Investment Team. Learn about why she chose to make the leap from consultancy into VC, and what it is about fintech in particular that appeals.


Why did you choose to move into venture capital?

My experience draws from working in early stage companies (e.g. people analytics SaaS startup Bunch.ai) and carrying out deal due diligence as a strategy consultant (at OC&C). Venture capital allows me to leverage my knowledge from both of those worlds and offers a huge number of things to learn. It’s also exciting to spend time thinking about how markets will develop in the future and I like the variety that comes from meeting a broad range of companies with innovative ideas.

Augmentum stood out for a number of reasons; the fintech sector focus, listed fund structure and the entrepreneurial experience of the team. I was really impressed by the portfolio the team have built in a short space of time and I felt I could make an impact as we continue to grow.


What is it about the fintech ecosystem that you find most exciting?

I love the size of the opportunities and the complexity which often goes along with them. Spending time thinking deeply about a particular area of innovation is really rewarding, especially when you can dig into it further with an inspiring founding team!


If you could work at one of the Augmentum portfolio companies, which would it be?

It would probably be Onfido. Their KYC-onboarding product for fintechs is a major improvement to the incumbent solution of in-branch, in-person ID checks. The applications of this technology also extend far beyond onboarding in fintech so it’s really just the beginning for them. They also tap into the data flywheel whereby their machine learning is enriched by every additional check.


What do you get up to outside the office?

When I moved to London, I discovered hot yoga and now try to do it as much as possible – it’s a great antidote to working at a desk and becomes even more appealing as Winter sets in. I’m also hoping to get involved with a mentoring scheme for teenagers as I would like to play a part in encouraging young people to achieve their education and career goals.


Learn about the rest of the team here

Georgie Hazell

Georgie heads up engagement at Augmentum, which involves supporting portfolio companies, engaging with investors and the wider fintech ecosystem (including marketing and events), and supporting the team internally.

Georgie has worked in a number of startups across people, strategy and growth leadership positions. Following her MBA and a consultancy project with Crowdcube, Georgie moved into venture capital.

Passionate about diversity and inclusion, particularly in VC and entrepreneurship, Georgie founded women in tech network Elevate, led on UK expansion for Her Campus Media, volunteers with Diversity VC and mentored with The Girls Network.

Ellen Logan

Ellen is an Investor at Augmentum. She previously worked at OC&C Strategy Consultants and at HR analytics startup Bunch, after studying Economics at the University of Edinburgh. Ellen has a particular interest in emerging technologies such as the digital asset economy and alternative payment methods.

Outside of the office she spends her time practicing yoga, experimenting in the kitchen and exploring the art galleries of London.

Learn more about Ellen in her ‘Meet the Team’ blog here

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Sofia Wiecko

Sofia oversees the financial and administrative operations at Augmentum and has over 15 years’ experience in financial accounting.

Believing in giving back to the community, Sofia is active in a number of local charities.

Hayley Manning

Hayley is Augmentum’s Office Manager and PA. Prior to working at Augmentum, Hayley worked at law firm Stephenson Harwood.

Nigel Szembel

Nigel leads Public Relations and Investor Relations at Augmentum. Nigel has had an international career in corporate affairs, communications and investor relations which, over 30 years, has included responsibility for UK, regional (EMEA and Latin America) and global functions; covering high-profile public companies, private companies, prominent individuals and public bodies, primarily in the financial services sector but also taking in consumer/fashion, planning policy, arts and the environment.

Akash Bajwa

Akash is an Investor at Augmentum Fintech. Prior to joining Augmentum, Akash worked at the Cass Entrepreneurship Fund, Barclays Ventures and Deloitte. Akash studied Accounting and Finance at Cass Business School.

Outside of work, Akash enjoys writing a blog on trends in technology and venture capital, runs ‘The European Tech Club’ on Clubhouse and volunteers with networks that support more investment in impact-driven companies in the private markets. Akash always looks forward to reading great books and playing tennis with friends as a way to unwind.


Learn more about Akash in his ‘Meet the Team’ blog here.

Reginald de Wasseige

Reginald (Reggie) is an Investor at Augmentum Fintech. Reggie started his career in private equity in Belgium (his home country), at Cobepa, and went on to explore entrepreneurship through founding a software company focusing on document security for large organisations. Off the back of both experiences, VC was a natural evolution and Reggie joined ABN AMRO Ventures, the venture capital arm of the Dutch bank, and relocated to Amsterdam. This first VC position introduced him to the world of fintech and was also the start of his international adventure.

Learn more about Reggie in his “Meet the team” feature here

Fareedah Daranijo

Fareedah is Augmentum’s Digital Marketing & Operations Assistant.

Prior to joining Augmentum, Fareedah studied Business and Management at university and conducted various placements across sales, marketing and project management, including with Bosch in Germany.

Outside of work, Fareedah enjoys travelling, learning about different cities and cultures, and volunteering in the local community.