Founded in 2015, WhiskyInvestDirect is a Scotch whisky industry online trading platform for buying and selling Scotch whisky as it matures in barrel. 

WhiskyInvestDirect gives retail investors access to maturing whisky as an asset class, an asset class that has a long track record of growth, has previously been opaque and inaccessible.

By aggregating their demand into a crowd capable of participating as a market, WhiskyInvestDirect provides retail investors with access to the high average returns of owning whisky during its maturation.