Tide’s mission is to help small and mid-sized businesses (“SMEs”) save time and money in the running of their businesses.

Members (customers) can be set up with an account number and sort code in less than 10 minutes, and the company continues to build a comprehensive suite of digital banking services for businesses, including automated accounting, savings, credit, business loans, card readers and invoicing. 

Tide is also expanding geographically, having launched in India in 2022 and in Germany in 2024. Tide has more than 10% market share of small business accounts in the UK and more than 1.5m members worldwide.