Grover appoints new CEO Rob Straathof

Augmentum portfolio company Grover, Europe’s leading provider of consumer electronics subscriptions, has appointed Rob Straathof as its new Chief Executive Officer. The appointment comes on the heels of the company’s successful refinancing and represents a key milestone in Grover’s strategic journey toward accelerated growth and deeper customer engagement.

Rob brings over two decades years of experience across startups and global companies. At Grover, Rob will focus on enhancing the customer experience while driving sustainable, long-term growth through accessible and flexible technology solutions.

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