William has extensive experience in the technology sector, both as an investor and an operator. He co-founded three technology-related businesses: Fletcher Research (acquired by Forrester Research), LOVEFiLM.com (acquired by Amazon), and Secret Escapes. His experience spans all stages of the company growth lifecycle, including non-executive director and chair positions of startups, private equity backed businesses and publicly listed companies alike. He is a former non-executive chair of Nutmeg (leading the sale to JP Morgan), Graze.com (leading the sale to a Carlyle fund) and Media Ingenuity, as well as non-executive director of numerous other businesses including Paddy Power plc and Zoopla.
William is currently CEO of proptech company Goodlord and a non-executive director of retailer Dunelm Group plc (where he serves as Senior Independent Director and chairs the Remuneration Committee), from which position he is due to retire on 21 November 2024 after 9 years.