William has extensive experience in the technology sector, both as an investor and an operator. He co-founded three technology-related businesses: Fletcher Research (acquired by Forrester Research), LOVEFiLM.com (acquired by Amazon), and Secret Escapes. His experience spans all stages of the company growth lifecycle, including non-executive director and chair positions of startups, private equity backed businesses and publicly listed companies alike.

He is a former non-executive chair of Nutmeg (leading the sale to JP Morgan), Graze.com (leading the sale to a Carlyle fund) and Media Ingenuity, as well as non-executive director of numerous other businesses including Paddy Power plc and Zoopla.

William is currently CEO of Proptech company Goodlord, and was previously a non-executive director of retailer Dunelm Group plc.